SEO blog by Marta Gryszko

Latest news, how-to tips and tools reviews

Practical approach to on-site and off-site SEO

25 facts about unnatural links penalty

  • Post published on 15.05.2013 (11:11) by Marta Gryszko

Unnatural links penalties were known long time ago, even though Google oficially said it’s hard to harm any website with backlinks. In my opinion backlinks are the last thing that should have a negative impact on our rankings… but since Google has different approach to this subject, and unnatural links penalties have been quite common for the last year, I wanted to sum up the most important information about it. Read the rest »

Which links are relevant to Google

  • Post published on 20.03.2013 (09:06) by Marta Gryszko

During one of the last-year meetings with John Mueller, it was clarified which links are followed by Google, and which are ignored. Below is the scheme presented during the hangout along with a short summary.
linki-google.png Read the rest »

Google Updates 2013

  • Post published on 16.03.2013 (21:38) by Marta Gryszko

Below you can find the list of most popular Google updates in 2013. You can also check the list of updates in 2011 and 2012. Read the rest »

[PDF] Google penalties from A to Z

  • Post published on 12.03.2013 (13:36) by Marta Gryszko

Google penalties from A to ZFor the last few weeks I’ve been working on an ebook about Google penalties. I skipped bans and focused on how to diagnose the reason for major drops in rankings in Google depending on whether it was an algorithmic or manual spam action. Then I wrote about how to cancel the penalty and how long it takes to restore high rankings.

This ebook was originally published in Polish (you can see the comments here) and now an English version is also available to download (19 pages). Read the rest »

How to find sites with high Trust Rank (TR)

  • Post published on 28.02.2013 (11:42) by Marta Gryszko

Google estimates the value of the website by looking at its backlinks, as well as its content… but let’s focus on BL this time. The most valuable websites are those that were given a high grade by Google Search Quality Raters. Thus we have some kind of seeds that are really trusted sites, and those that are really spammy. As the strategy of link building should be focused on getting high quality backlinks, we look for such high quality seeds. Read the rest »

Exceptions from the first link counts rule

  • Post published on 27.02.2013 (15:09) by Marta Gryszko

Most of us should now what the first link counts rule means. If the page A has more that 1 link to page B, Google counts only the first one and only its anchor text influences the rankings of page B. But do you know what are exceptions of this rule? Is it possible to make Google count anchor texts from 2 or 3 links from page A to page B? Read the rest »

Can links from noindexed pages harm your website?

  • Post published on 26.02.2013 (15:16) by Marta Gryszko

I’d like to share an interesting case with you. It resulted from a stupid mistake and I was a bit surprised when I saw this:
penalty Read the rest »