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[Prima Aprilis] Google’s planning to count offline mentions in its algorithm

  • Post published on 01 Apr 2015 by Marta Gryszko

Prima Aprilis 😉

Well, that’s interesting. During one of the latest Google+ Hangouts, John Mueller said it’s possible that Google will introduce a new ranking factor into its algorithm – offline mentions found on the Streev View. Barry Schwartz was the first to publish this information right after the meeting.

John didn’t want to tell us any details on this topic. He only said this type of advertising is treated differently than links in sponsored ads which shouldn’t influence Google rankings. In the case of website addresses found during shooting photos for the Street View in Google Maps, Google finds it a kind of promotion that proves a serious approach to the bussiness.

“It is possible that we may consider taking into account the website addresses that are displayed on the Street View. Although the links in sponsored articles or other kinds of online ads should have a nofollow attribute in order not to be counted, this kind of promotion is what we want to value in our rankings.”

You can view the whole conversation on YouTube.

I’ve searched for some examples of billboards with website addresses in my city and here are some of them:
If any of you happens to know more details about it, I’ll appreciate your comment. It’s really a kind of news I find revolutionary and I think we should take a close look in that.

Marta Gryszko

I've been working on SEO since 2005, focusing on long-tail SEO. I'm a partner at Wake App - the owner of SEO tools such as SEO Station and Brandle. I also own a SEO company: INFEO Marta Gryszko. Follow me on Google+ and Twitter.

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12 comments to “[Prima Aprilis] Google’s planning to count offline mentions in its algorithm”

  1. Lexy, this sounds very interesting. In reality, if we consider how this could play out, the winner of some positive credit for street view mentions will mostly be bricks and mortar businesses, or at least ones that have a strong offline marketing presence. Will this mean many online-only businesses will start erecting signs everywhere advertising their web address? If so, it would mark a possible resurgence in offline marketing.
    I will wait and see how this play out and probably won’t be rushing off to buy signage space just yet.

  2. John Romaine says:

    I’m selling up and shifting into the sign writing business.

  3. Nice move, John R. 🙂

  4. John Romaine says:

    April fools dude. LOL

  5. Matty-O says:

    April fools?

  6. I would also think it’s only a joke but it’s information from a few days ago so… I don’t know what to think about it.

  7. Well, it sure would be interesting to see how it plays out. I wouldn’t put it past John M to play a April Fool’s joke one someone, but as you say – not news from today.

  8. John Romaine says:

    This could prove rather beneficial for my turtle grooming business.

  9. John, does that mean you have given up guppy herding?

  10. John Romaine says:

    Yes mate. Stocking are expensive these days.

  11. OK, OK… I was only joking 😉

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