SEO blog by Marta Gryszko

Latest news, how-to tips and tools reviews

Practical approach to on-site and off-site SEO

25 facts about unnatural links penalty

  • Post published on 15 May 2013 by Marta Gryszko

Unnatural links penalties were known long time ago, even though Google oficially said it’s hard to harm any website with backlinks. In my opinion backlinks are the last thing that should have a negative impact on our rankings… but since Google has different approach to this subject, and unnatural links penalties have been quite common for the last year, I wanted to sum up the most important information about it. Czytaj całość »

SEO In 2013 – What Does A Safe Anchor Text Profile Look Like? [guest post]

  • Post published on 26 Mar 2013 by John Vlasakakis

With the current buzz around the SEO world about the next Google Penguin update which Matt Cutts has mentioned will be one the most talked about updates in 2013. A lot of SEO specialists have asked what an anchor text profile should like. Below is a tried and tested anchor text profile which is safe not only for this next Penguin Update but for all other updates to come. Czytaj całość »

Which links are relevant to Google

  • Post published on 20 Mar 2013 by Marta Gryszko

During one of the last-year meetings with John Mueller, it was clarified which links are followed by Google, and which are ignored. Below is the scheme presented during the hangout along with a short summary.
linki-google.png Czytaj całość »

Google Updates 2013

  • Post published on 16 Mar 2013 by Marta Gryszko

Below you can find the list of most popular Google updates in 2013. You can also check the list of updates in 2011 and 2012. Czytaj całość »

[PDF] Google penalties from A to Z

  • Post published on 12 Mar 2013 by Marta Gryszko

Google penalties from A to ZFor the last few weeks I’ve been working on an ebook about Google penalties. I skipped bans and focused on how to diagnose the reason for major drops in rankings in Google depending on whether it was an algorithmic or manual spam action. Then I wrote about how to cancel the penalty and how long it takes to restore high rankings.

This ebook was originally published in Polish (you can see the comments here) and now an English version is also available to download (19 pages). Czytaj całość »

How to find sites with high Trust Rank (TR)

  • Post published on 28 Feb 2013 by Marta Gryszko

Google estimates the value of the website by looking at its backlinks, as well as its content… but let’s focus on BL this time. The most valuable websites are those that were given a high grade by Google Search Quality Raters. Thus we have some kind of seeds that are really trusted sites, and those that are really spammy. As the strategy of link building should be focused on getting high quality backlinks, we look for such high quality seeds. Czytaj całość »

Exceptions from the first link counts rule

  • Post published on 27 Feb 2013 by Marta Gryszko

Most of us should now what the first link counts rule means. If the page A has more that 1 link to page B, Google counts only the first one and only its anchor text influences the rankings of page B. But do you know what are exceptions of this rule? Is it possible to make Google count anchor texts from 2 or 3 links from page A to page B? Czytaj całość »